When calligrapher, Vita Popov of Pop Calligraphy, realized that modern minimalism is rarely shown through weddings, she wanted to create a styled shoot to show how well it can be put together without it feeling too cold yet warm. With the help of amazing creatives such as Samantha Kirk, Fern and Flower, and Blooming Mira Designs they created a wedding inspiration that was simple and modern yet still romantic and organic.